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Once organizational goals have been developed, supporting objectives need to be put in place. Among the various objectives that need to be developed to support each goal are your marketing and sales objectives. These objectives will specifically delineate what it is you want to accomplish during the next year (or longer if your plan covers a longer time frame) relative to marketing and sales variables.

If you look at the performance of organizations, it is interesting to note that those businesses that perform at the highest levels usually have some sort of formalized strategic plan in place and are implementing it well. On the other hand, those businesses that struggle usually have no plan in place and seem to flounder in their attempts to be successful. Arguably, the leading cause of business failure is not having a strategic plan in place that is implemented effectively. If a business has little idea where it is headed, it will wander aimlessly with priorities changing constantly and employees confused about the purpose of their jobs. And it could chase strategies that have little or no chance of success.

Investing in residential rental properties can be rewarding and profitable. But having a sense for how you will build your portfolio of properties, be it just a few or many, is important to keeping you focused on buying properties that you believe give you the best chance for success on your specific market.

Add Value To Compete 
Competing based on price only is generally a bad idea for most businesses. This brief article touches on some other ways to compete.

Providing effective feedback to employees is critical to the enhancement of employee performance. This article provides insight into a subtle, but important distinction between traditional feedback and feedback that focuses on benefits to the employee.

Having an employee performance review process in place is important for a number of reasons including: Enhances coaching and mentoring opportunities for managers and supervisors. Clarifies the performance criteria that are important for employees to understand as important in...

What is Strategic Planning? 
In order for a business to be successful, there needs to be a roadmap for success. A strategic plan helps to provide direction and focus for all employees. It points to specific results that are to be achieved and establishes a course of action for achieving them. A strategic plan also helps the...

Think More Strategically 
Getting employees to think strategically rather than operationally can be difficult. Here are some simple tips on learning to think more strategically: 1.Remember that the foundation for a sound strategic plan is goals. They provide direction and focus and well as a basis for finding alternative...

Preparing an effective business plan is important for primarily two reasons; 1) it will help guide the business and 2) it is essential to obtaining funding whether you are financing a start-up or early stage business or a mature one that is expanding. It is no secret that...

Creating a sales compensation plan that is equitable to both your business and your sales staff is a critical element of sound business management. Too many businesses construct sales pay plans that just don't make sense. Make sure yours works for all involved.

Every business must face the fact that they will eventually have to endure the impact of downturns in the economy. Economic conditions cycle for various reasons and, even though there has recently been an extended period of a strong economic environment, the world is now facing a...

Here are five common business mistakes that can have a dramatic impact on the bottom line.

There is often a lot of confusion about what constitutes a marketing strategy. This article summarizes how marketing strategies are developed and integrated into a marketing plan.

After many years of observing managers while seeking answers as to why certain managers are successful and others seem to fail, we have developed a list of attributes that seem to help explain why some managers are more effective than others. One of the primary problems in most businesses is a...

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The Sales Compensation Handbook
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Customer Feedback
"Our business is growing and is experiencing typical growing pains. Our biggest challenge was in the management group. We had some experienced managers who were effective. But we had more who were inexperienced or weren't as effective as they needed to be when it came to managing people. We needed to train those managers and supervisors and wanted to do as much of that training internally as possible. We purchased the Managing People for High Performance Workbook and have used it both as a self-training manual and as a guide in our moderated training sessions. It's been a big help and it's obvious the authors know what it takes to make a business successful." Don S. - Meril Companies, Inc.


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